This course provides the student with an overview of the role of marketing within the organizational environment. It examines the factors affecting consumer behavior and focuses on the development of marketing strategies and the recognition of marketing variables. This course is a combination of theory and practical application, providing the student with the opportunity to analyze a marketing plan for an existing or innovative product.
Please complete the application. If you just want to take MGT 426 B BSM 09 0000 , please identify yourself as non-degree seeking in the application process.